The 2012 WHITE Fashion Scoop

Every summer, Wimbledon is home to a white fashion showdown, with the world's best players putting on their all white garments to comply with the strict regulations of the All England Lawn Tennis and Croquet Club. 

Although these rules restrict creativity and limit variety, they also force designers to push themselves and come up with really outstanding pieces. It is extremely difficult to distinguish oneself in a pretty homegenous environment, that's why there are very few Wimbledon looks that are memorable. However, the ones that are so are guarantee to pass the test of time. Compared to last year when Venus Williams wore the infamous lace jumpsuit, this season there wasn't really any garment to match those standards. There were some cute clothes, but they all lacked that extra bit of something that makes them stand out.

As far as trends are concerned, many manufacturers opted for transparency. It's the case of AdiZero, EleVen or Stella McCartney. Also, both Fila and Lotto produced some golden encrusted pieces to add a bit more glam and sophistication to their lines.

Sorana Cirstea - AdiPure

Maria Kirilenko - AdiPure

This really cute AdiPure baby doll dress is actually my favorite of this edition. The mix of fabrics and the dark green lines give it a vintage look which very matches the history richness of the tournament. The brand's main ambassador Maria Kirilenko looked divine, but the team added a new beauty, 'stealing' Romanian Sorana Cirstea from AdiPure.

Ana Ivanovic - AdiZero

Fernando Verdasco - AdiZero

Jo-Wilfried Tsonga - AdiZero

AdiZero maintained its cool, fresh vibe producing some stunning pieces for its players. The pink stripe sweetens the clothes, gives them some warmth as well as it produces a great visual focus point.

Caroline Wozniacki - Adidas by Stella McCartney

Wozniacki's camp is struggling at the moment. Beaten in the first round by Tamira Paszek, the Dane failed to also impress fashion wise, wearing the white version of the dress she showcased earlier this year at the Australian Open.

Roger Federer - NIKE 'Roger Federer' Group

Serena Williams - NIKE

Serena Williams and Roger Federer are two players known for their Wimbledon extravaganza. While the Swiss toned it down, giving up his infamous RF blazers, Serena returned to her 'blazer' days. She was successful when she wore them in the past, so it's expected that, once again, the American will be amongst the ones to beat.

Victoria Azarenka - NIKE

Julia Goerges - NIKE

Maria Sharapova - NIKE 'Maria Sharapova' Group

Nothing else that really caught my eye in the Nike camp. Sharapova is still not at the fashion utmost best, but the Russian kept faithful to the direction she pursued since the start of the season with that small touches of neon flashes. 

Venus Williams - EleVen

After she made a much anticipated fashion return with another sensational EleVen line, I was expecting Venus to really shine at her favourite venue. The five times Wimbledon champion though, opted for a shock-less dress, a great design which still retained some of the American's edgy side.

Vera Zvonareva - FILA

Kim Clijsters - FILA

It wasn't to be a golden last Wimbledon for Kim Clijsters, but the Belgian looked very much like the tennis royalty she is in this golden encrusted Fila garment. She may have lost fourth round to Angelique Kerber, but she will always remain the Golden Kimmie!

Bethanie Mattek-Sands - UnderArmour

Words are not enough to describe Bethanie Mattek-Sands' style. The American, a regular feature of the fashion scoop, has one big quality though: she knows how to draw attention. This time around she dyed her hair in a strange mixture of purple, red and green, while retaining the trademark knee-high socks and the special make-up.

Mike & Bob Bryan - K-Swiss

Marion Bartoli - LOTTO

David Ferrer - LOTTO

photos: GETTY IMAGES